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Public affairs and lobbying

Strategic advices :

On that specific case, what is the best strategy to adopt?

Are your objectives politically viable?

Will your arguments and tools match the expectations of the political decision makers?

Did you take into consideration the political context?

Intervening during the decision process :

Does your file fall into regulatory, legislative, European jurisdictions?

Are you aware of the right time to propose an amendment?

To whom shall you propose it?

Which rules are to be followed?

Identifying and building up networks :

Are your contacts, allies and decision makers the right ones?

How to follow up?

How to identify new contacts and contributors?

When and how to sensitize the ministerial offices, the members of the Parliament, administrations, the European Commission…?

Creating alliances and partnerships :

Have you considered having your positions defended by someone else?

How do you expand your area of influence?

Are you in touch with non-profit organizations, consumer associations etc?

Elaborating arguments and communication tools :

Are your messages and their impacts clearly stated?

Do you have a platform available with your propositions?

Did you weight the pros and cons of all your arguments?

Do your methods of communication match the expectations of the public decision makers?

Organising debates :

Is it appropriate to organize a debate about your file?

What is the most suitable format? Conference, panel discussion, seminar, public assembly, legislature or any type of deliberative assembly?

Institutional study and research.

Are you updated in advance of the propositions or initiatives at the Parliament, at the administrations and in the medias regarding your case? Do you efficiently use that information? Do you know how to work with it?

The realisation of audits and pilot studies

Has an external professional already analysed your public affairs policy?

Are you aware of the political context in which your request is applicable?

Is your economic influence properly perceived?

Do you have reliable data about your activity?

Did you work side by side with specialized institutes to support your statements?

Opinion poles :

Did you consider getting support via public opinion poles in order to strengthen your case? Did you work with a polling organization?

Media relations

Strategic advice :

What is the right time to publicize a lobbying issue?

Which format to chose? ?

Monitoring :

Do you have a complete media monitoring system?

Is your press release helpful for your lobbying actions?

Is a regulatory watch relevant?

Identification and contacts with the key journalists:

Do you know the main journalists dealing with your sector?

Does your journalistic network extend beyond the trade press on your sector?

Drafting and dissemination of the information:

Do you know how to publicize the issues linked to your case and to awaken the interest of journalists?

Within one hour, are you able to communicate a press release to the journalists who report on your case?

Organisation of press conferences and interviews:

If necessary, do you have sufficient human resources to organise a press conference and a series of interviews?

Training :

Can you cope with the difficulties of a live interview on your lobbying cases?

Have you already worked with a professional to train you?

Crisis management and auditing

Crisis management strategy and recovery from a crisis:

Will you have enough time and perspective to suggest alternatives and to prepare the post-crisis situation?

How to take care of the future, even in a conflict situation?

Implementation of decision-making procedures:

Who decides what in case of urgency?

Are the tasks clearly allocated?

Coordination of information and flows:

Are you able to cope with the need for coordination and acceleration of the requests induced by the crisis? Do you know who is to be informed on what subject, who will speak on what…?

Lobbying training and organisation:

Public affairs training :

Are you aware of the intricacies of the legislative procedure, either in France or in the European Union?

Do you know how to intervene?

Networking : 

Are you able to set up and maintain your network?

How to maintain it without spending all your time networking?

Awareness of your managers:

How about raising awareness of your managers about the public affairs issues? Would it be helpful?

Establishment of spokesman and local contacts networks:

How about using your local resources (trade unions, industries…) to extend your lobbying actions?

How to ensure the coherence of the spokesman network?

How to train them?

Euseco E.E.I.G

Supported by renowned partners, Euseco E.E.I.G. builds digital strategies in order to strengthen the campaigns of public affairs of its clients. Concretely, Euseco E.E.I.G. helps its clients to:

Understand better their online environment: by identifying allies and opponents, relay of opinion, their mutual influences, the power relations, the information flow.

Define and implement appropriate actions: by creating and animating campaign websites or blogs, by defining messages targeting each community, by communicating thoughtfully on social networks, by turning the key points into attractive graphics, by guaranteeing the maintaining of the coalition of the actors over the long term;

Maintain a permanent coordination between dimensions of public and digital affairs: design of mobilisation campaign, upstream regular lobbying actions, or to monitor them, maintenance of a permanent dialogue between Euseco E.E.I.G and the communities, the relay of opinion and the journalists of local public affairs.

– Within Euseco E.E.I.G, the Euseco E.E.I.G department advises economic development and local planning stakeholders: companies, clusters, consular organisations, development agencies, local authorities, developers of major projects…

– Euseco E.E.I.G designs and implements communication programs to defend their interests in the public debate. The agency facilitates their integration within the decision-making process, locally, in Paris and Brussels.

– In particular, Euseco E.E.I.G. has launched a global and pioneering offer to support territories in editing, promotion, enhancement and financing of their projects. This offer combines communication to policymakers, stakeholders and the target populations, investigation of public funding and private sponsors in the broad sense (know more about it).

Defence of the actors and of the local projects in front of the local, regional and European public authorities:

Did you clearly state your messages and their issues? Are your claims legitimate and reasonable?

Policy-makers, relays, and allies: is your network relevant to your action?

How about acting with ministries to complement your action with the devolved and the decentralised administrations?

Are your tools appropriate for each solicited public level, from the Region to the European Commission?
Investigations, business intelligence and market development: are you aware of the potential local political issues that might curb the smooth developement of your project? Do you have a clear understanding of the associative and political actions within the targeted territory?

Are you aware of the expectations of the decision makers and influencers regarding a tender for a development project?

Institutional communication:

How to communicate with the authorities, over time? Are you able to promote your know-how through visits of your company for the authorities?

Is it relevant to hold a debate, a consultation or a consultation with the local stakeholders about your case? How to manage a crisis communication?